Consulting
GBN’s consulting engagements are designed to deepen—and challenge—your understanding of the strategic issues that are most critical to your growth and success. Our approach is highly interactive and collaborative, integrating provocative ideas with proven tools and methodologies, typically building upon
our core scenario process.
The following examples illustrate the range of ways we work with our clients to address their objectives:
- We develop deeply researched scenarios for the future of your industry or topic of interest, based on a collaborative exploration of key forces for change: social, technological, economic, environmental, and political. The process generates new insights and helps you think more creatively about growth opportunities and risks that might emerge over time. These projects typically involve a series of workshops with key stakeholders; GBN research and analysis; and the participation of external thought leaders drawn from GBN’s diverse network. We also design customized Learning Journeys to take executive teams on field trips to the future. The value delivered in such projects extends far beyond the initial engagement, enabling ongoing learning, monitoring, and strategic decision-making as your industry or issue evolves.
- We help you construct scenario frameworks to make sense of the complex, ambiguous, and often conflicting trends that you are beginning to see in your business environment. These projects start with the rapid development of divergent scenarios, which then provide a platform for both idea-generation and testing of strategic options against these alternative futures. The process increases confidence in your decisions and enables you to act and innovate, even in the face of incomplete data.
- We facilitate scenaric conversations, with an emphasis on identifying and prioritizing the key uncertainties or “inevitable surprises” that will have a significant impact on the future of your organization and its business. These are typically one-time, event-based sessions that use scenario thinking and tools to explore the contextual trends that may challenge the conventional wisdom and ultimately determine the future shape of your industry.
In any engagement, GBN can bring to bear the specialized expertise of other Monitor Group practices in a broad range of areas, including strategy implementation, marketing and consumer research, and M&A advisory services.
For more information about GBN's consulting services, please email
info@gbn.com.
