In this article published in the CEO Journal, GBN Co-president Nick Turner describes the value of scenario planning in times of great uncertainty. Although no one can accurately predict the future, every CEO must make decisions and act with confidence.Thinking systemically and strategically about a variety of potential outcomes can provide greater clarity and free organisations from the constraints of their own biases, wishful thinking, and assumptions about the future. Scenario planning is a rigorous methodology enables corporations to do just that. By exploring a divergent set of challenging, yet plausible scenarios (narratives about the future), companies can develop more robust and flexible strategies, make better decisions, pursue new directions, and adapt and grow in a rapidly changing world.

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