Foresight into Insight: A Texaco Case Study
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This case study describes how Texaco’s Strategic Management Group (SMG) used the scenario process to analyze the external business environment and identify the challenges, options, and strategic alternatives facing Texaco into the future. The analysis helped to create the strategic context for subsequent investment and policy decisions by the company.
The case study details activities led by SMG that occurred over approximately a four-year period, commencing shortly after SMG was formed in early 1997. It explains the many steps that were taken to develop the scenarios at Texaco, as well as its conclusions and results. The scenarios were developed with GBN.
As a record of SMG’s contributions, the case study is intended as a lesson for strategic planners in how to engage with executives and business units, foster strategic conversation, and align the organization to respond to emerging challenges.
The case study details activities led by SMG that occurred over approximately a four-year period, commencing shortly after SMG was formed in early 1997. It explains the many steps that were taken to develop the scenarios at Texaco, as well as its conclusions and results. The scenarios were developed with GBN.
As a record of SMG’s contributions, the case study is intended as a lesson for strategic planners in how to engage with executives and business units, foster strategic conversation, and align the organization to respond to emerging challenges.
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