Chris is head of planning in the Graphic Design Group at Apple, Inc. He is also the founder of Studio Riley, a Portland, Oregon-based studio set up to explore the relationship between business and culture through the disciplines of brand strategy and communications design. Previously, he spent eleven years as head of strategic planning at Wieden + Kennedy worldwide. Chris started his career in market and political research before entering the advertising world in 1982. Although he has been based in London and Portland, he has worked all over the world with brands such as Nike, Coca Cola, Microsoft, Audi, Subaru, Peugeot, Miller Brewing, Fast Retailing (Japan), Orangina, Silicon Valley Bank, Design Within Reach, and Getty Images.

 Chris was also a founding director of PICA: The Portland Institute of Contemporary Art, has created electronic music installations and is a killer DJ for the over 30's eclectic world beat crowd.